At Correlux, we embrace the value proposition model pioneered over 25 years ago by Baldor Electric, a subsidiary of the Swedish–Swiss multinational corporation ABB Ltd. This model, known as the Baldor Formula, asserts that customer-Perceived Value stems from an equation of Quality, Service, Cost, and Delivery Time. We have adopted this approach to ensure that every aspect of our operations aligns with these core elements, delivering exceptional value to our customers.
Here is Baldor’s Value Formula:
Understanding customer perception to be an important part of our equation, we prioritize communication. We understand that not all shops, equipment, and materials are the same, and we know that Correlux must aim for clarity and transparency in conveying our offerings' quality, efficiency, and cost benefits relative to the customer's needs. It's on us to ensure customers have solid and realistic expectations. We believe this approach fosters trust and satisfaction, reinforcing our commitment to deliver superior value through tailored interactions that consistently meet and exceed customer expectations.
So, for Correlux, Baldor's definition of Service is perfect. It encapsulates the Correlux approach and requires no modification. According to Baldor, "service goes beyond simply responding to customer requests, by exceeding expectations and offering answers and solutions before they're needed. This includes availability of timely and accurate information. But Service also involves trust. Customers must believe in [our] products. It gets down to reputation, something [each of our employees] values highly and takes very seriously."
The standard set for Correlux is exceptionally high, and while challenges are inevitable, our goal is clear. By maximizing Quality and Service while minimizing Cost and Delivery Time, we aim to significantly enhance the value we deliver to our customers' operations. This is why we exist.
In fact, for Correlux, our value proposition and our mission are one and the same, plain and simple.